Research boundary
500 observation subjects establish a broad and dynamic field of inquiry.
FLAGSHIP ANNUAL RESEARCH PROGRAM
From ranking logic toexplainable case knowledge
A cumulative annual case-research program explaining how Chinese enterprises build, adapt and govern global brand capabilities.
ANNUAL RESEARCH FUNNEL
500Observation poolContinuous tracking→
2002027 research longlistAnnual research subjects→
100Annual 100 targetSubject to verification and review
RESEARCH ASSETS
11Structured cases43 research manuscripts recordedRESEARCH SYSTEM
A traceable annual research process
Each stage has a different evidence threshold. Observation and longlist status never imply a final selection.
500Observation poolLong-term dynamic tracking→200Annual research longlistResearch subjects for 2027→
100Annual publication targetAfter verification and review
- 01Observation
- 02Research screening
- 03Structured research
- 04Deep research
- 05Company fact-check
- 06Expert review
- 07Publication
RESEARCH PRINCIPLES
From ranking logic to explainable case knowledge
Observation, annual research, fact-checking, expert review and publication are distinct states. The program does not reduce globalization to a single financial or media metric.
Resource focus
200 annual subjects enter structured evidence and case development.
Annual outcome
The target of 100 cases is published only after verification and review.
Historical memory
Case IDs, evidence and annual versions remain traceable over time.
PROGRAM QUESTIONS
Understand the annual research program
The following definitions establish the public boundary of the research.
What is CBG100?
CBG100 is a cumulative annual research program that turns evidence about Chinese brand globalization into traceable case knowledge rather than a commercial ranking.
Who initiates the program?
The program is initiated by the CUC Brand Glocal Research Centre, Communication University of China.
How are annual cases developed?
Research moves from a broad observation pool to the annual longlist, structured and deep research, company fact-checking, expert review and annual publication.
What decision value does the research provide?
The program supports evidence-based understanding of overseas market entry, trade and investment, localization, international communication and global operating capability; it is not investment advice.