China Brand Globalization 100 Cases
A continuing system of 500 observed subjects, 200 annual longlist subjects and 100 annual case studies.
ABOUT THE CENTRE
CUC Brand Glocal Research CentreCommunication University of China
Researching Chinese practice, extracting the mechanisms of brand globalization and building open links among scholarship, industry and global markets.
RESEARCH CENTRE
Based in ASEAN, with a global research horizon
The Centre is a specialized research institution of the CUC Boya Institute of Brand Studies focusing on brand globalization. Its ASEAN research base was established in Malaysia in 2024.
It studies the cases, models, communication, organization and impact of Chinese brands entering global markets, with attention extending from ASEAN to Europe, the Middle East, North America, Latin America, Africa and other markets.
BOYA INSTITUTE OF BRAND STUDIES
Academic foundation and institutional origin
Founded in January 2023, the CUC Boya Institute of Brand Studies is a university-level research institution at Communication University of China. It advances brand studies through research, talent development and links to practice. The Institute’s formal English designation is pending final confirmation in the current source material.
RESEARCH LANDSCAPE
Four connected knowledge programs
Global Industry Belt Research
Research on industrial migration, regional coordination, local operations and brand opportunities in major global clusters.
Synergy Efficiency
A theoretical lens on how connectivity, sharing and consensus convert industrial resources into global brand capability.
BGAI
A developing digital research infrastructure for structured data, research knowledge and decision support.
RESEARCH GOVERNANCE
Responsibilities before names
Names will be published only after formal invitation, confirmation and consent.
Advisory Council
Strategic direction, academic reputation and long-term development advice.
STRUCTURE RESERVEDReview Committee
Professional review of methodology, representativeness, evidence completeness and research conclusions.
STRUCTURE RESERVEDSecretariat / Project Office
Sample maintenance, research production, fact-checking, version management and publication.
STRUCTURE RESERVEDResearch–commercial firewall
Sponsorship, events or consulting do not determine observation, longlist or case selection.
STRUCTURE RESERVEDOPEN COLLABORATION
Research cooperation with clear academic boundaries
Potential areas include joint research, company cases, regional fieldwork, seminars, international forums, talent development, teaching cases, publishing and database development. No partner organization is displayed before confirmation.
CONTACTCUC Brand Glocal Research Centre, Communication University of Chinadingjian.liu@cucasean.orgcbg100.org
RESEARCH & NEWS
Annual plans, progress and public releases
Research updates remain available as a secondary channel under About.